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While considering whether to compose a story, a columnist dependably starts with two inquiries: 1. What's new? 2. What difference does it make? The main point is self-evident. In the case of something isn't new, then it can't be news. Most people comprehend this instinctually. It is the second point that a great many people experience difficulty understanding. It isn't sufficient for your thing to be new. To qualify as news, your story must speak to a wide gathering of people. It must have criticalness for other individuals, and parcel of them. For instance, consider the Taliban, the previous leaders of Afghanistan. Prior to the Sept. 11, 2001, assaults on the World Trade Center and the Pentagon, few news media gave careful consideration at all to the Taliban. After Sept. 11 and through the fall of the Afghan administration, the media couldn't get enough stories about the Taliban. What changed to get this going? It wasn't the Taliban. What changed were the media's states of mind toward the Taliban: 1. What's new? Terrorists have assaulted the United States and they are being harbored by the Taliban in Afghanistan. 2. What difference does it make? Practically everybody. Those two inquiries pushed the Taliban to the cutting edge of each standard daily paper, magazine, TV news program, radio news program and Web news webpage on the planet. This is a great case, however it makes the point. In the event that you need a story in the standard media, your story thought must speak to an all around characterized gathering of people. On the off chance that you need your story to show up in an exchange magazine for nanotech engineers, then your story thought must speak to nanotech engineers. In the event that you need your story to show up in a rural week after week, then your thought must engage the land, common hobbies of that week after week's supporters.